The mannequin industry is developing very dynamically. No one is surprised anymore that they can be produced with 3D printers and have nothing to do with wax or paper mâché. This close relationship to new technologies goes one step further, however, as mannequins gain functions that can amaze and even worry us.
Some mannequins look like they're alive. What if they could actually see? World-renowned fashion brand Benetton introduced mannequins a few years ago that watched the customers using EyeSee technology. The cameras integrated into the shop-window mannequins' eyes continuously analyzed the behavior and appearance of the customers. This information allowed to betteradapt the offer to the target group
The company Iconeme also expanded the traditional role of the mannequin and a few years ago launched a new technology, VMBeacon. Such a mannequin not only presented clothes, but was also able to advise the potential customer. All you had to do was download an app through which the mannequin sent additional information such as matching accessories to the customer and showed where to find these productsin the store.
Virtual shop window
Adidas, on the other hand, relied on an interactive concept some time ago. In a Nuremberg store with the youth collection, traditional male and female mannequins were replaced by a touch screen. Customers could try out sportswear on a digital mannequin, put the selected products directly into the shopping basket and buy them online immediately.