At the beginning of the 20th century mannequins looked like expressionless dolls. Nobody would have thought of them as works of art - the shop window was only meant for marketing purposes. Now the situation has changed.
Artistic vision behind the shop window
The mannequin market was revolutionized by a young decorator and wigmaker from London, Adel Rootstein, who said: “There must be excitement to make people buy. We aim for a theatrical vision of real life.” She was the first in the fashion world to create female mannequins based on the model of real people. The biggest icons of the 20th century, such as Twiggy, Joan Collins, Kate Moss or Naomi Campbell were her models. Rootstein put an end to the anonymity and expressionless look of the mannequins and built a bridge between the pragmatic world of shop windows and art. Today their mannequins are collected like real works of art.
Shop window mannequins like style icons
The ICON collection by MORE Mannequins draws from the greatest icons of the 20s and 30s of the XX century. The mannequins look similar to porcelain dolls and radiate with fierce femininity and sophisticated elegance. The ICON CLASSIC line is characterised by visible facial features and the mannequins are shown off to their best advantage with handmade wigs. The ICON ABSTRACT line, on the other hand, is characterised by smooth faces that give the mannequins a more universal, mainstream look. Thanks to their varied, expressive poses, mannequins from this collection can be arranged solo as well as in groups. Tell a story with mannequins and... let the art of mannequins live on!